The video at the centre of the Shift rebrand

Role Designer, animator, editor

Format 4K master

Duration 00:30 · 30 fps

Placement Shift homepage

Constraint Thirty seconds, full demonstration of Shift's customizability.

The full video. A browser assembles from its parts, three templates are offered, controls are dragged into place, and it closes on the line “A new browser reimagined by you.” It follows the brand guidelines of Creative Director Amee Longpré.

Problem

Shift was rebranding, and the new homepage needed one video to carry it. In thirty seconds it had to show what sets the browser apart: that you can build it around the way you work.

Outcome

The video launched with the rebrand as the centrepiece of the new Shift homepage.