The launch video for Delivra Air

Role Designer, animator, editor

Format 1080p · two openings, A/B tested

Duration 01:42 · 30 fps

Placement YouTube, Website

Constraint One video with two openings, built for A/B testing

The full video. An illustrated bird leads from a crowd of competing tools into the product: contact profiles, the segment builder, the email editor, dark-mode previews and the automation canvas.

Problem

Delivra was founded in 1999. Delivra Air was a major redesign of the product.

Approach

The bird is Fred, Delivra's much-loved mascot. He is a pigeon, a nod to the homing pigeons that once carried messages. For the product itself I designed a miniature version of the interface, based on the real thing, with everything larger relative to the frame. I have a soft spot for a mini UI.

The second opening, shown without sound. The video was cut with two openings for A/B testing; everything after is the same.

I made the video myself, working with the rest of my design team, our Creative Director and the product designers along the way.

Outcome

The video launched with Delivra Air, on the Delivra website and on YouTube.