Homepage animations for Paved

Role Animator, Lottie production

Format Lottie animations · launch video

Placement Paved homepage

Constraint Supplied designs and animation direction, on a short turnaround

One of the homepage animations, playing here as Lottie, as it does on the site.

Problem

Paved's homepage has to explain a marketplace: getting a brand into newsletters, running campaigns across many publishers, and seeing how they perform. Each animation had to make one of those ideas clear in a few seconds.

Approach

Homepage animations

The design was primarily the work of my design lead, Jorge Puebla. I did the animation and built the Lottie files that run on the homepage.

Two more from the homepage.

Paved MCP launch video

For the rollout of the Paved MCP, an AI connector for newsletter advertising, I made the launch video. It follows a marketer inside an AI assistant as they find newsletters, compare them, book placements and pull a report, without leaving the chat.

The video for the rollout of the Paved MCP.

Outcome

The animations are live on the Paved homepage, and the video launched the Paved MCP.