Video ads for Animoto

Role Designer, animator, editor

Format 16:9 video ads · presenter on green screen

Duration 00:13 to 00:40

Placement YouTube and Instagram

Constraint No studio shoot: actors filmed themselves remotely on green screen

A presenter opens on a statistic, then the product takes over: a sale video is built in the editor and shared.

Problem

Animoto wanted a better return on its ad spend, and its campaigns needed a new look to match the rebrand.

Approach

The presenters are actors who recorded to a green screen and sent the footage in. I built each ad around that footage. Everything else on screen I designed and animated myself.

The first fifteen seconds of five more ads, shown without sound.

Outcome

The ads ran mainly on YouTube and Instagram in 2025.